Boost Your Email Marketing in 5 Minutes

Welcome to your November dose of email marketing insights! This month, we’ve got updates on Pardot, Salesforce tips, and a little email marketing fun to keep you inspired and informed. Let’s dive in!

What’s New in Tech?

Pardot's A/B Testing Just Got Smarter! Pardot has enhanced its A/B testing features, making it even easier to test subject lines, email content, and calls to action. If you haven’t explored this yet, now’s the time to leverage these tools to fine-tune your campaigns and drive better results. Remember, small changes can lead to big improvements in engagement!

Quick Tip to Boost Open Rates Optimize Your Subject Lines for Mobile

With over 60% of emails opened on mobile devices, it’s essential to ensure your subject lines are mobile-friendly. Keep them under 50 characters to ensure they’re fully visible on smaller screens. Short, compelling subject lines increase the likelihood of your emails getting opened on the go!

Tech Tip: Salesforce Email Campaigns Personalize with Dynamic Content Salesforce

Marketing Cloud and Pardot both allow you to use dynamic content to personalize emails based on customer data—like past interactions, location, or behavior. Dynamic content enables you to deliver highly relevant messages to different segments, leading to stronger engagement and conversions. If you're not already using it, you’re missing out!

Email Marketing Fun Fact Personalized Subject Lines = Higher Open Rates

Emails with personalized subject lines are 26% more likely to be opened. It’s not just about adding the recipient’s name—think location, recent purchases, or other customer data that can make your subject lines even more relevant.

Need Help with Your Email Strategy?

Whether you're just starting or want to optimize your current campaigns, we’re here to help. Let’s chat about how we can take your email marketing to the next level. That's it for this month!

TheGritMediaTeam